A lady needs Kate Spade

Kate_Spade2Every lady these days knows the name Kate Spade, and when one of these treasures appears at Kind Exchange, it goes quite quickly. This classic black bag with chain detail is one of my go to purses. I was in search for a larger black bag (the kind you can fit a pair of flats into if needed) that would go from work to play in an instant. This find from the Queen and Peter location took the cake. Versatile, perfect condition, and designer, the trifecta of the perfect Kind Exchange find. This find was $65 and worth every penny.

Kate_spade1I also found this Kate Spade cross body bag at the Annex location. I have had plenty of people stop and ask me where I bought it. As usual my answer is “Kind Exchange”! This find was also in perfect condition and is also quite versatile. It’s my go to bag when I have a little more than the usual to carry as it fits quite a bit. Bonus points for the fact that it’s not your standard neutral colour but instead, a lovely shade of dark purple which still manages to go with everything in my closet. This find was $35.


Polkadots and More: Thrift Shopping Haul

Hello there lovely readers! Happy Hump Day!

Today I’ve decided to share with you my “Thrift Shopping Haul” [YAY]

Let me tell you about a place I found out about when I was back in College, it’s called Kind Exchange. It’s a retail store where you can buy, sell, trade and donate gently used clothing. They buy items that are in season, so right now Spring. I first went years ago when they just had one retail location, now there’s sixteen [and counting]

This is the process, you bring it clothing items you would like to sell [shoes and accessories too]. They will spend some time sorting through the pieces you bring in and select items they would like to buy from you. They will give you 20% of what they are going to sell it for at their retail locations, or they will give you a 30% store credit. It isn’t a lot, but its still more than if you were to donate them [and get nothing].

I took in quite a bit of my Spring clothes last week, they took almost all of them and I got a lovely store credit [I needed new clothes anyways]

Here are some of my findings:

One Clothing floral print summer dress for $12.00

Mercer & Madison cheetah print sweater for $9.00

Chinese Laundry sandals for $9.00
I highly suggest you visit Kind Exchange, even if you don’t want to sell – but to buy. All of the items they select are on-trend and are very affordable!
Want more information? Visit

Another company that I was introduced to this past weekend at a Trade Show was a company called Style Crushes. They buy NWT (new with tag) items and gently used clothing from tweens, teens and adults. They are a Canadian owned, completely online business!
Want more information? Visit

Forever 21 knitted sweater for $8.00

I would definitely look into Kind Exchange and Style Crushes if you have trendy clothing that you’re never going to wear – you may as well give it to someone who will [and get some money too]




Secondhand Marketing: The Kind Exchange Q&A

Posted by  / in Marketing StrategySocial Media Marketing / 

Promoting content across social media platforms like Twitter and Facebook is now commonplace.  No, it’s expected.  We’re seeing promoted trends and tweets more and more often, along with the sponsored posts and pages we’ve become accustomed to on Facebook.  Instagram has been a little different though.  Especially given that it’s used primarily on smartphone devices.
While Facebook is their parent company, Instagram is relatively new to the advertising game and are thus approaching the matter with caution. We’ll occasionally see ads from a select few organizations, like these.
But small businesses are being left out.  Instagram claims, “we’re starting slow with advertising to make sure we take time to get the experience right for our ad partners and the Instagram community. We’ll let you know when we’re ready to expand to more ad partners.”  So no new players are welcome to join at this time but that hasn’t stopped some innovators from using this social network to their advantage.
Photographing their inventory across multiple stores, featuring the items on Instagram and using hashtags to specify product location, @thekindexchange is masterfully utilizing this platform to increase brand awareness and allow their followers to interact with their brand and offerings.Price and size are generally included in each post and fans can tag their friends to promote items they think they’ll like.  You can even call ahead to put items you see on hold.

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Plumlytics speaks with The Kind Exchange founder, 37-year-old Jeffrey Wexler, to discuss his creative marketing strategy and how it has grown his business from one location on Queen Street to 16 stores across the GTA.

 Plumlytics:  So when did you guys first start marketing on Instagram?

Jeffrey Wexler:  Immediately, 2011, as soon as we opened the first store.  Right away we had a Facebook, Twitter and Instagram account.  And as we’ve been able to grow with multiple locations, it has just been the most exciting to see the participation.  I have a unique kind of retail business where I get new items in every day, so there’s a lot of fun content, but my employees do an incredible job of Instagramming items that come out, promotions, everything.  They do an incredible job.

PL:  Is it up to the managers of each location?  Do they have discretion to pick items out and feature them or do you oversee that?

JW:  Every store is supposed to post to social media four times a day.  Instagram, obviously being so photo focused, has been great for us to show new pictures of inventory that comes in.  But also, [the managers] are really creative in the ways they display it.  It’s clothing, it’s fashion, it’s fun.  And I give all the credit in the world to my employees who are just so creative, so on point.  They’re just great at it.

PL:  I guess since you started on Instagram from the very beginning it’s hard to gauge, but if you had to put a percentage on it, how much sales growth have you seen as a result of advertising on Instagram?

JW:  That’s very tough to do, very tough for me to measure right now as a metric because we started using social media right in the beginning.  But when I come in to new areas and new stores, I tell our customers about our profile.  I put our Instagram handle on all of my store windows and our employees in-store will say you should follow us on Instagram.  Obviously it has been a lot of word-of-mouth because when you have something exciting and you’ve got good content, you know people start to talk about it and it’s really positive.

PL:  It’s a really cool thing to see.  Not just that social media is helping you grow your following online but also that people are really talking about it in real life too.

JW:  There’s no question, it’s the best.  It’s the absolute best and I’m so proud of what we’ve done.  I keep mentioning my staff because they just do an amazing job of being creative with the different posts, it’s awesome.  Now I also have one of those businesses where new items are coming in all the time so my content can really be fresh.  But it’s really the employees that keep doing this great stuff with it.  It’s always been really important to my business, to who we are.  I’ve never really done well with traditional marketing.  To me, this is an active customer base.  An active listener, an active viewer who gets to see [this content].  They’re signing up to hang out with us, which is the best.  People always ask me how to get more followers and it doesn’t change that it all starts at the store level.  We have to reach out to people, tell them what we’re doing, have them follow us and have that first engagement.

PL:  How does your marketing strategy differ on Facebook?  As you were saying, Instagram is incredibly visual, Twitter is pretty text-based.  How does that work for you on Twitter and Facebook?

JW:  Our Facebook and Twitter are not as active as Instagram.   Facebook is sort of looking back as opposed to the fast action of Instagram.  But maybe that will change.  I do feel like I could do more with it and Twitter as well.  But because of the amazing pictures that we take and use, Instagram is just fantastic but I think I’m under using Facebook and Twitter to be honest with you.  What would you say?

PL:  With Facebook and Twitter, for us personally, when I blog and post to Facebook, the reach isn’t as much as you would get on Twitter for us because so many more people can see it, as opposed to Facebook.  I guess it’s just about using the platforms that work best for you but it’s good to have a presence on all the others too. 

JW:  Exactly.  I feel like Facebook and Twitter are more for promotions and Instagram is more for fast action sales.

PL:  Do you have any plans to increase your usage of Facebook and Twitter?

JW:  One hundred per cent.  I would be silly not to.  When you’re a small business, trying to do all these different things, time just gets away from you and I’m very fortunate that my employees are so good at Instagram.  But I couldn’t load all those pictures onto Facebook.  It would overload people’s feed, it would be too much. 

PL:  And you and all your employees share the one account?

JW:  Correct.  We set up a framework for them to work in, that has to have size, price and store location and then the creativity is up to them when it’s all said and done.

PL:  That’s really cool, it gives them the opportunity to get involved in what you guys are doing, overall.

 JW:  And to be creative.  The Kind Exchange is a used clothing store but it’s really people coming together and my employees are just incredible.  I’m really lucky.

PL:  We’ve touched on this throughout the conversation but overall, how has social media changed the way you do business?

JW:  Completely.  It has enhanced, from the brick and mortar experience, to the digital world, it’s bridged the gap and it’s sensational.  Selling used clothing online can be challenging but it’s possible.  It’s just been a great tool for us, to really get our message out and say who we are.  It’s fantastic.  But, that being said, I feel like I could always be doing more.  I feel like it’s just beginning.

PL:  Are there any challenges you’ve noticed with Instagram, specifically?  Or even Twitter or Facebook, apart from what you’ve already mentioned?

 JW:  I would love to have a “buy now” button on Instagram, it would be pretty neat but I’m just trying to make sure our brand gets displayed in the best possible way, across all the different stores.  This is a challenge as you grow in business; you want to keep your core fundamentals the same and you want to have that feeling that I had with my first store.  I want our social media to reflect that as well.  We’re The Kind Exchange and it’s about doing good action in the world, it’s about fast action and it’s about fun, it’s great.  And I really want to get that across; that our stores are fun, exciting places to go for fashion.

 PL:  What other platforms are you considering? I know there are so many out there for businesses; Pinterest is also really visual, Foursquare, which is about just putting your name out there, what do you think about those?

 JW:  I’ve used all of those and what it comes down to is that right now, we have to focus on what we’re good at and get the word out.  We’re too small a company, I’m just trying to get better at Twitter and Facebook to become a better source there.  But Pinterest would be very cool and makes a lot of sense for my business.  I hope to roll that out this year.

 PL:  And how social media savvy were you when you first got started?  Did you know about all this stuff, were you just learning about it?

 JW:  There’s obviously a learning curve as new applications come out within social media.  I’ve always believed in it from a business sense, that it’s the right way to spend your marketing resources.  The number one way, for me anyways.

With their newest location in Burlington set to open, we’re likely to see more and more of The Kind Exchange as they take on the consignment apparel market from storefront to cyberspace.


Pay what you can for a bag of clothes this weekend

Natalia Manzocco of blogTO says: With a dozen locations across Toronto, the Kind Exchange is now home to about half of Toronto’s closet castoffs. The local resale chain specializes in (mostly) gently-used threads at bargain-basement prices, and “fill a bag for $20” sales are now common at their various locations. But the holidays are a time for giving back, and the city’s packrats are getting the gift of a lifetime, thanks to their first-ever PWYC sale this Friday through Sunday (December 12-14) at their original location at 611 Queen St. West.


3 easy ways to dress up your sweater!

3 easy ways to dress up your sweater!


Go Baroque!

Try pairing your oversized sweater with baroque pants. Tuck in, or leave out, either way you’re sure to be a show stopper in this look! Wear with black ankle boots, and cuffs and your outfit is complete.

Be Graphic.

Pair your graphic sweatshirt/sweatshirt with leather shorts, patterned tights, and combat boots. It’s an easy way to turn comfy into sexy! Great for a day to night look.


Classy British Gal 

Dress like fashion royalty in this classic British trend. This look was hot at London fashion week, and continues to heat up our chilly days. Pair with a spiked cuff, and detailed shoes to give this look a little bit of a hard edge. Perfect for a day out on the town!


Wedding Season

It appears that summer is officially here and with it comes bbq’s, pool parties, golf and of course wedding season. Obviously we look forward to toasting the happy couple but as the invites roll in the stress of finding the perfect dress(es) can start to build. We’ve put together some very chic and budget friendly looks that are perfect for everything from an afternoon wedding outdoors to a black tie affair.

  • Non-Traditional Nuptuals

    Non-Traditional Nuptuals

    Jiki sheer tank $35, Haute Hippie mini $65, Vintage necklace $12.

  • Cocktail Party Reception

    Cocktail Party Reception

    Malene Berger cold shoulder $75, necklaces $12 each, Jessica Simpson pump $25 and Vintage bag $15.

  • Formal Affair

    Formal Affair

    Versace for H&M dress $199, Vintage belt $9, Vintage earrings $6, Michael Antonio stiletto $29, Aldo bag $19.

  • Outdoor Wedding

    Outdoor Wedding

    Zara dress $35, Vintage necklace $12, TownShoes patent wedge $25, Tommy Hilfiger patent clutch $19.

  • Afternoon Wedding

    Afternoon Wedding

    Versace for H&M dress $75, Aldo ombre pump $19, Vintage bag $12.

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    Be kind to Your Community

    We believe in giving back to our community and our partnerships with all of our amazing sellers has made that possible. So first off, Thank You!! By now, most of you are familiar with the Buy*Sell*Trade concept of Kind Exchange. Bringing in your gently used clothing in exchange for cash or trade is a simple and fun way to stay chic while being economical and environmentally conscious. But the Donate piece really puts the “Kind” in Kind Exchange so I wanted explain how it all works.

    When you bring in your items to sell often times there are pieces we do not take for a variety of reasons. It could be due to high inventory in a particular category, that the item is the wrong season or may just be a bit too worn. When this happens you have the option to donate your item. Over the course of the past 7 months we have accrued thousands of donated items from our generous sellers. Those items have found a temporary home in our basement charity sale room. It has taken months but our sale room is finally ready and will make its debut on May 17th at our event. The proceeds from the sales of the donated items will go to our charity partners and will be open on weekends. We have been overwhelmed by your generosity thus far and can’t wait to show all of you the amazing clothing, shoes and accessories that have been donated.

    We hope to see all of you at our first event on May 17th from 6pm-8pm at Kind Exchange. A portion of the sales from that night will go to the Barbra Schlifer Commemorative Clinic, one of our amazing charity partners. And proceeds from the sale room will go to our charity partners as well. Don’t forget to RSVP at

    For more information on the Barbra Schlifer Commemorative Clinic please visit:


    Festival Fashion

    Festival season is finally upon us and we are welcoming this season of sun, music and amazing fashion with open arms. While coachella has come and gone the inspiration we are feeling lives on in our hearts (and blog!). Here are some of our fave pics and a few KX looks to boot! Now we just need the weather to arrive……

  • Festival


    Black cutoffs w/ lace top

  • Festival


    Print harem pants w/ cropped sweater

  • Festival


    Amazing print pants and Isabel Marant wedge sneakers

  • Festival


    Basic cutoffs go chic w/ the perfect accesories

  • Festival


    Crochet vest paired w/ lace knee high boots

  • Festival


    Print shorts w/ flowy cropped top

  • Kind Exchange

    Kind Exchange

    Isabel Lu silk striped dress $25, Belt Costa Blanca $9, La Vie en Rose hat $19, vintage baubles $6 each.

  • Kind Exchange

    Kind Exchange

    Killah cotton dress $15, Topshop blouse $25, Vintage leather satchel $39, Delux straw hat $12, gold feather necklace $6

  • Kind Exchange

    Kind Exchange

    Banana Republic lace top $39, Dolce & Gabbana cutoff shorts $39, Vintage leather bag $15, Necklace $6.

  •

    Trendspotting: Tie-Dye

    From the runway to the streets of Toronto it is pretty evident that tie-dye is having a moment. Isabel Marant, Michael Kors and Proenza Schouler are all paying the psychedelic print some serious love and we decided we should too! We’ve compiled some of our favourite tie-dye looks and created a few of our own as well. I feel another summer of love coming on! Be Kind KX

  • Runway


    Isabel Marant, Proenza Schouler, Raquel Allegra

  • Hollywood


    Kate Bosworth

  • Street Style

    Street Style

  • Street Style

    Street Style

  • Street Style

    Street Style

  • Street Style

    Street Style

  • Kind Exchange

    Kind Exchange

    HCD tie-dye maxi $15, lace cropped top $12, pink ombre scarf $9, belt $6, python trim hobo $19.

  • Kind Exchange

    Kind Exchange

    Tie-Dye wrap pant $15, LH81 peasant tank $12, Vintage carpet bag $15, necklace $6.

  • Kind Exchange

    Kind Exchange

    Silence & Noise jeans $19, Katie mesh top $12, Lady Internation jacket $15, Patent Medicine Bag $25, necklace $6.

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    Back to Basics: White Oxford

    Is there anything more verstile than a white oxofrd? This wardrobe work horse can help you achieve almost any look effortlessly. This is your all occasion staple that will get you from work to weekend looking polished and chic everytime. Here are some of my favorite looks and of course I threw a KX original into the mix.

  • Look 1

    Look 1

    Sheer & Sexy

  • Look 2

    Look 2

    Casual yet polished

  • Look 3

    Look 3

    Flowy Pants

  • Look 4

    Look 4

    Sweet & Girly

  • Look 5

    Look 5


  • KX


    Oxford: Vero Moda $15, Shorts: H&M $15, Vintage Necklaces $9 & $12, Purse: Nine West $25 & Shoes: Modern Vintage $19.

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